Social Media Analyzer

(Part of Pure Analyzer Product Suite)

The avalanche of buzz that appears every day on Twitter, Facebook, and YouTube is mind-boggling! It’s impossible for mere mortals to read it all. Marketing managers need a way to know what users are saying.

Our technology services can provide a way to measure how online user sentiment is changing over time – positive or negative. Not only can we identify who the biggest influencers are who are swaying public opinion, but we can also provide competitive intelligence.

Don’t fly blind when it comes to evaluating the impact of your social media campaigns. This information is vital for marketing managers who need to effectively control public perception of their clients – from measuring the impact of their own social media efforts to gaining insight into the effects of their PR efforts.

Key value propositions of social media analyzer is as follows:

  • Identify Customer segmentation
  • Define or improve Marketing message
  • Improve SEO
  • Measure Campaign impact
  • Market and product research
  • Sentiment analysis
  • Generate Leads
  • Innovate Products
  • Improve Customer support performance
  • Gain Competitive Intelligence
  • Protect your brand
  • Efficient eFluencer marketing
  • Manage crisis
  • Manage and report on compliance and regulatory requirement adherence.

Competitive Intelligence

Do you want to know how customers feel about your brand? What do they think of your competition? We can easily gather, analyze and report on specific competitors within an industry. Sentiment analysis can help you understand how the market perceives you and your competitors’ products and services.

We can analyze user sentiment toward your brand compared to your competitors. Understand positive and negative sentiment trends and how it compares to the competition.

Here are some of the criteria we can help you evaluate:

  • Compare user sentiment toward your company vs. competitors of your company’s product vs. products of your competitors.
  • Measure social media chatter by comparing share of voice. Share of voice is the total “buzz”, or discussion, about a company, product, or topic.
  • Activities of your competitors by business areas such as corporate governance, financial issue, legal issue etc. Analyze the impact of these actions by competitors.
  • Tag cloud and trends analysis over time.
  • Find data patterns by filtering data over 20 dimensions.
  • SWOT (Strength, weakness, opportunities and threat) report
  • Monitoring competitor’s activities. We can search for discussion about your competitors’ hiring actions and predict other competitive moves.

Campaign analysis

To succeed in today’s connected world, you need to build a community around your company, brand, and products. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior.

Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. There are countless social media monitoring tools out there, offering many ways to analyze, measure, display, and create reports about your engagement efforts.

Use these platforms to manage, measure, and analyze your social media marketing initiatives.

Campaign tracking will allow you to compare different mediums (for example, Twitter vs Facebook) and the quality of traffic they drive. By categorizing posts into different “content” groups, you can analyze how different types of posts drive traffic and behavior, and even look at how visitors driven from one particular post behave. This includes looking at whether these visitors leave your site, stay and engage, how many page views they see, how much time they spend, and whether they convert into a lead or a sale.

Campaign tracking can help in the calculation and optimization. If you know the time that is spent on social media efforts, and the actual sales driven by traffic through those posts, you can calculate that return on investment.

We can help you leverage real-time reporting and analysis to help evaluate the effectiveness of your social media investment.

We can help you measure the impact of your social media campaigns – both Online and Offline. Here are examples of some of the metrics we can measure and analyze:

  • Share of Voice
  • Change in Customer sentiments over time
  • Change in brand positioning
  • Impact of competitors’ campaign
  • Changes in brand association with time

Product Analysis

Social Media Analyzer allows users to not only examine specific products, but it provides the ability to look deeper – to online discussion about individual features of each product. For example, instead of simply looking at discussions about a particular brand of mobile phone, we could focus instead on discussions about the battery life of that specific phone, or how the battery compares to another similar competing phone.

Customer Analysis

Industries like communications, financial services, and retail are discovering the power of social networks. Social media is a communication enabler. Companies looking into the power of social networks should be less concerned with how to access and parse social media data and more focused on using analytics to map the network and identify the social influencers that spread your message or generate sales for your organization. We can help to uncover key insights into customer and prospect perceptions, behavior patterns, online relationships, identities and profiles across multiple channels, and other key indicators that offer critical insight for decision making.

Customer analysis can help to:

  • Identify efluencers and engage them in efluencer marketing.
  • Identify efluencers lifestyle characteristics, such as their political viewpoints, preferences for entertainment, music, sports etc. Marketing managers can use this information to define their advertising strategy.
  • Generate leads. For example, companies can increase their customer base by locating unhappy customers of their competitors to determine what deficiencies exist in the products or services of their competition.

Marketers can improve customer retention, as well as finding opportunities to cross-sell and up-sell by identifying relationships between customers, measuring and segmenting customers based on social influence.

Name Perceptual Map

Perceptual maps analyze how consumers feel about your products compared to your competition. Social media sentiment analysis can help us evaluate how consumer sentiment is changing overtime, based on the opinions users convey in their online postings.

Perceptual mapping is a technique allowing you to identify holes where new products can profitably be developed.

Perceptual maps can help us find out how consumers rate your products compared to the products of your competitors. Perceptual maps help us compare products based on characteristics that are important to customers.

Brand Association (Trends / Impact Over Time)

Our Product can help identify who is associated with your brand over a period of time. This information allows you to not only protect your brand but also to determine the impact of your campaign compared to your competition.

Engagement module (Define communication strategy, divide tasks, message back, log communication)

There is no use of insight if you cannot take action on it. Engagement module allows you to take proactive and reactive actions needed to manage brand reputation. Its key features are as follows:

  • Add company’s social network accounts and send messages to customers/prospects via company’s social network accounts.
  • Define business rules to send bulk messages. Business rules are used by social media analyzer to select target customers and send user-defined messages. Our product uses machine learning algorithms to improve results, in the event that they wish to send auto-generated messages, however users can always opt to approve messages before they are sent to customers.
  • Track sent messages by date and by user.
  • Engage Fan (a custom solution to reply back to customers automatically using machine learning algorithms)
  • Manage workflow. User can assign the feed/comment to the right employee for appropriate action.


User can create alerts when social media postings about specific topics reach significant numbers, or when online sentiment changes. Here are some examples of the types of alerts you can set up:

  • Notify about a change in online sentiment about specific topics
  • Notify about a change in the “share of voice” (The percentage of all online content and conversations about your company, compared to your competitors)

Workflow Features

Workflow features allow your organization to execute your marketing strategy efficiently. Product comes with following features:

  • Assigning tasks, and emails including user/group management gives full control to admin.
  • Track feed and alert assignment empowers the manager to handle exceptions.
  • Engagement modules workflow allows user to post bulk messages fast.
  • Reports can be saved for multi-user environment.

Ad-hoc Reports

Product offers full range of reporting options. You can create a variety of reports, including pie charts, line chart, or a combination. All of these options can be viewed in one easy to use ad-hoc report screen. Once reports are configured, they can be easily saved and reused in the future.

Concepts Search

A user searching for outdoor tennis courts in a certain geographic area may also be interested in finding tennis rackets, clothing and tennis balls, as well. Our software allows users to create a concept that has similar search terms and the ability to apply multiple concepts helps create better ad-hoc reporting and to transfer business knowledge from one employee to another.

Correlation Analysis

We can help you find relationships inside your data. You can use this feature to graph the correlation between stock prices, social media sentiments, and perhaps another external data feed, such as lunar phases, weather fluctuations, or changes in women’s hemline in the fashion world. Let us know what data you want to compare and we can help model it graphically.