5P Analytics using 360˚ analysis


Key Benefits:

  • Getting insights from this analysis
  • Taking the strategy from these insights
  • increasing the market share
  • Directing marketing efforts

Business Challenges

The challenge was to provide our clients with insights about the pharmaceutical market of drugs for this condition. There are many factors and inputs that affect this market which needed to be analyzed. Factors such as Disease dynamics, disease severity, drug attributes and outcomes, and how the emotions of patients impacted choice of treatment were all important inputs that needed to be analyzed.

xtLytics™ offering

The advantage of using a 360˚ approach was that we utilized all data sets to get a complete analysis. This means that the insights we provided our client were trustworthy and accurate because they aligned across all of the data sets used.

xtLytics provided information about:

  1. Age and gender: who had a higher incident of this condition
  2. Course of treatment: what changes across the course of treatment for this condition
  3. Efficacy of drugs: what types of drugs were more effective
  4. Popularity of drugs: which drug is most popular according to social media
  5. Market: an overview of the market for generic and branded drugs for this condition


Our Clients are biggest supporters. Would you like to know what our clients think about us?
Take a look for yourself in the testimonials below.

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