Sentiment Impact On Sales & Lapse Rates

Predictive modeling to forecast, how company positive/negative sentiment in social media impacts sales and lapse rates

Social media plays significant role in today’s business strategy. Insurers need to study and monitor their standing in social media to develop successful go-­-to-­-market programs. Monitoring how sentiment in social media impacts sales and lapse rate in local markets provides valuable inputs into brand management, marketing campaign management and targeting new prospects. Insurers by monitoring sentiment to their company and products in social media can retain formerly “at-­- risk” customers, find market opportunity through identifying new target audiences and provide inputs into product development, pricing and communication strategies.

Sample screen captures from our software.