Territory Demographics & Sales

Predictive modeling to forecast which products will sell most in given territory by zip code based on demographics

The field organization needs to be in the right place to take advantage of opportunity. Throwing a representative into a territory based purely on population is ineffective. Using demographic data and identifying target markets enables the organization to profile the population, develop products to meet specific markets, and ensure that the sales force aligns with those markets. Analytics improves producers’ loyalty and productivity by proactively helping them understand the demographics and opportunities in their potential and existing customer base.

Sample screen captures from our software.