Analytics as a Service

Analytics Services

At xtLytics, we designed a unique 360º analytics approach that can provide executives actionable insights. Features of our approach sets us apart from others.
We interviewed over forty Healthcare executives to find out the reason behind not acting on insights provided to them. Three most common reasons told were various groups provided different insights, missing holistic approach that includes entire healthcare ecosystem and a non-patient centric approach.


Multiple datasets allow us to bring trust in provided insights. If Insights  from multiple dataset are not same  then researching the on why different datasets are showing contradictory views provide deeper insights. Few of the dataset used in 360º approach are:

  • Medical Data (Claims, EHR, Physician, Pharmacy, CMS master data)
  • Digital Data (, WebMD,PatientsLikeMe, social media, Acxiom, competitors’ websites, Pubmed)
  • Environment/Market Data (Weather, Socioeconomic)
  • Corporate Data (CRM, Sales, Supply Chain, Drug Pipeline, Staff, equipment)

Patient Centric Insights

Our insights are around patient journey by having patient in the center. 360º approach provides insights in all five stages of patient –

  • Awareness & Recognition
  • Presentation & Diagnostics
  • Treatment Selection
  • Brand Selection & Access
  • Switching & Persistency.

Continuum of Health

We have a unique patient matching algorithms (patent pending) that enables us to identify and track patient across multiple datasets and data feeds. It also includes different dividing patient timeline into before and after disease symptoms appear. We follow the patient in following stages of their health –

  • Prevention
  • Treatment
  • Recovery

Healthcare Ecosystem

Our analysis includes all five critical elements of healthcare ecosystem. This enables healthcare executives to not get blind-sided by interests and motives of various forces. 5P’s of healthcare ecosystem that participate are:

  • Product (Drug manufactured by Pharmaceutical companies)
  • Physicians (Prescriber)
  • Payer (Insurance company)
  • Pharmacy  (Seller)
  • Patients (consumer)

Artificial Intelligence Algorithms

We have built artificial intelligence algorithms that are specific to diseases such as Vector Borne Diseases, Psoriasis, Diabetes, COPD and Asthma. To get patient and disease specific insights, our algorithms  look deeper into the cause and then tie to pre-defined and customizable action plan. Some of the areas that we look into are:

  • Mosquito life cycle / Biology rule set related to the disease
  • Disease Side-effects
  • Drug-drug interaction
  • Weather impact
  • Location specific features

Clinical Trial Analytics

To help organizations effectively plan and manage clinical trials and to better evaluate clinical trial performance.

The number of clinical trials underway each year has been increasing steadily, worldwide. In the last five years alone, over 75,000 federally and privately supported trials have been registered with the National Institute of Health’s Clinical Trials registry.
Our services enable organizations to:

    • Effectively plan and manage clinical trials
    • Choose right patient & physician
    • Measure sites’ performance on a regular basis
    • Conduct clinical operations’ KPI Analysis
    • Identify drop-outs, non-compliant participants, unexpected drug

Forecasting and Pricing

    • Forecast drug sales and analyze sensitivity of model parameters
    • Forecast Market Share Estimations
    • Income Statement for the Drug
    • Estimate FTE required and cost per head for the drug

Patient Centered Cultural Intelligence

xtLytics, LLC understands that every patient has different values and preferences based on his or her background and experience and hence provides a comprehensive solution in the field of patient care by developing a Patient Centered Cultural Intelligence (PCCQ) Model. This was done by identifying important parameters that are crucial to high patient satisfaction: Patient-Provider communication, Care-delivery and supporting mechanism, Workforce diversity, and Community engagement. The model can help healthcare providers in making informed decisions to increase their value to patients.

The PCCQ model by xtLytics can help healthcare providers deliver value based care to patients and at the same time improve their operational efficiency by:

    • Quickly viewing performance measures and directing attention to under performing cost drivers of patient care
    • Gaining insights to better understand what aspect of patient interaction may be lacking
    • Retaining patients and marketing their message based on quality, safety and patient satisfaction
    • Reducing readmission rate

Patient Journey

Insights into Patient, Payor, Physician, Product (Drug) and Pharmacy to increase drug sales

Patient Analytics  

    • Population Risk Analytics
    • Understand patient profile
    • Patient Journey
    • Patient Segments using attributes of multiple data sources
    • Prioritization of target customer segments

Physician segment, and prescription habits
Payor mix
Pharmacy geo mapping

Drug (Product) positioning in comparison to competitors 

    • Market Map (Top 10 markets; Untapped market)
    • Side effect analysis
    • Key reason to make a choice for a drug switch
    • Brand selection by prior usage

Post Acute Healthcare Analytics

    • Detailed key performance metrics tracking
    • Provider benchmarking against others to improve provider performance
    • Reduce readmission including discharge planning

Sales Force Effectiveness

    • Increase in sales using Physician prescription pattern via claims data
    • Identify Sales Force development needs
    • Sales force competency compared with industry standards

Social Media Effectiveness

    • Gain positive company and drug sentiment
    • Measure and Increase company vs competitor social media presence
    • Identify relationship between sales and sentiment
    • Identify the key influencers
    • Understand and leverage physician influencers map

Territorial Effectiveness

    • Increase in prescriptions/sales by region and customer segment
    • Improve effectiveness of sales person by territory
    • Improvements in Sales strategy effectiveness Index
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